Opening event, Ms. Cao Thi Ngoc Lan, Vice President of the Vietnam Tourism Association, said the recognition aims to provide both domestic and international tourists with a reliable basis to choose high-quality, reputable tourism services and brands across localities nationwide.
At the ceremony, the Vietnam Tourism Association officially launched its 2026 emulation program under the theme “Vietnam Tourism in the era of digital transformation and green growth,” promoting green criteria in travel services, accommodation establishments, tourism restaurants and eco-friendly destinations.
