According to the latest report from STR, a global hotel industry research and data provider under CoStar Group, the occupancy rate in Phu Quoc reached over 90% in the first two months of 2026. This figure makes Vietnam's pearl island the fastest-recovering resort destination in the region, compared to only 50% in the same period of 2024. Phu Quoc's 90% occupancy rate surpasses regional "resort capitals" such as Bali in Indonesia (60%) and Phuket in Thailand (over 80%).
In addition, the report also indicates that revenue per room in Phu Quoc is increasing from under 50 USD (2024) to 160-170 USD (2026). The gap between Phuket and Phu Quoc is narrowing rapidly. Phu Quoc has seen better hotel performance to start 2026 than Phuket, which Palmqvist called "an extraordinary breaking point" for the market.
Within the domestic landscape, Phu Quoc's growth momentum becomes even more apparent when compared to major markets such as Da Nang and the Nha Trang. Da Nang maintains stable growth with an occupancy rate of 70% thanks to its international tourist base and high-end segment. Meanwhile, Nha Trang and Cam Ranh are expected to see a significant leap from below 50% to over 60% occupancy by 2026.
