Organized by the Ministry of Industry and Trade, the forum highlighted the need to develop the Vietnam National Brand Strategy for the 2026–2035 period, with a vision to 2045, in line with the Party’s resolutions on science and technology development, innovation, and enhancing national competitiveness.
Director General of the Trade Promotion Agency of the Ministry of Industry and Trade and Head of the Secretariat of the Vietnam National Brand Program, Vu Ba Phu, said: “Vietnamese enterprises should take full use of digital transformation and innovation to create greater added value for their products and services, using them as driving forces to enhance their commercial value and strengthen the competitiveness of Vietnamese goods in the new era.”
The Vietnam National Brand program has been steadily strengthened, closely associated with the image of Vietnam as a dynamic, innovative, and globally integrated country.
Vice Chairman of Secoin Building Materials Joint Stock Company, Dinh Hong Ky, said: “Products that embody Vietnamese cultural and human values are increasingly welcomed by the global market. We need to collaborate with international designers to preserve the essence of our culture while meeting the requirements of global corporations. High-quality products that can join global supply chains and align with green transition and sustainable development will help us secure a strong position in international markets.”
By 2026, 190 enterprises have joined the Vietnam National Brand Program, with many Vietnamese companies gradually establishing their presence on the global brand map.
