Ho Chi Minh City’s pavilion at the 2026 Spring Fair

The event, the first of its kind in Vietnam, drew large crowds and showcased a wide range of products, offering a vivid snapshot of the domestic market, from agricultural goods and food products to handicrafts and eco-friendly items.

“The fair was bustling, offering a wide variety of products to meet Lunar New Year needs, including food and essential supplies,” said a visitor.
Another added, “This year’s fair was quite diverse, with a wide range of products, giving consumers more choices. I believe Vietnamese people should prioritize Made-in-Vietnam products.”
Homegrown products dominate the 2026 Spring Fair

A key highlight of the fair was the direct connection between producers and consumers, helping businesses gain market feedback. In an increasingly competitive environment, boosting the competitiveness of Vietnamese goods and expanding the domestic market is crucial.

“We strongly believe that our products meet the expectations of our own people as well as international friends. The fair demonstrated the effective application of technology in trade promotion,” Deputy Prime Minister Bui Thanh Son said.