Author Siobhan Grogan wrote that the town’s night market is opening up for an influx of tourists, lined with street food stalls, coffee shops and souvenir stands. Streets are hung with silk lanterns and fairy lights; locally grown fruits can be whizzed into smoothies or drizzled with chocolate.

More than half of Phu Quoc is covered in tropical jungle, designated as a World Biosphere Reserve by UNESCO, with 93 miles of white sand beaches unfurling between tiny fishing villages.

Grogan said: “Somehow, unlike its South East Asian lookalikes, it’s yet to become a fixture on every British backpacker’s bucket list, partly as there’s no direct flight from the UK.”

The article wrote that the Vietnamese government has earmarked Phu Quoc as its tourism trump card. On the island, an international ferry terminal is being built; the international airport is being expanded; and a raft of new hotels is planned.

The author concluded that traditional island life continues as it always has, no matter what changes shape Phu Quoc in future.