Illustrative image (Photo: VNA)

The seminar was jointly organized by Authentic Asia DMC, the Little Hoi An Group, Vietstar Cruises Investment JSC, and Destination Chase. Participants provided an overview of Vietnam’s tourism strengths, introduced a comprehensive tourism service ecosystem, and presented the capacity to develop series tours, incentive travel programs, and tailor-made tours.

The event also discussed developing tourism products suited to the preferences and travel trends of Israeli tourists in the 2026-2027 period.

The International Mediterranean Tourism Market, the largest professional tourism fair in Israel and the Mediterranean region, has a 32-year history. The 3-day fair at the Expo Tel Aviv Exhibition Center featured 200 booths and attracted thousands of companies from 50 countries.