Held under the theme “Digital transformation and green growth – elevating Vietnam tourism,” the event brought together more than 600 enterprises and representatives from more than 20 countries and territories.
A highlight was a B2B networking program, which generated tens of thousands of meetings and expanded opportunities for cooperation between domestic and international businesses.
“The Vietnam International Travel Mart 2026 showed that Vietnamese tourism enterprises are seriously implementing the Party and Government’s two key strategic directions for national development - digital transformation and green growth - in order to create new value for the tourism sector, making these drivers central to the development of Vietnam’s tourism industry,” said Nguyen Hong Hai, Vice Chairman of the Vietnam Tourism Association.
